Our Ultimate Guide to the Best Age-Appropriate Beauty Routine


In your teens and twenties, you’re blessed with skin that recovers quickly from pretty much anything you throw at it—late nights, takeout meals, time spent in the sun. Then the first signs of aging begin usually in your 30s: you may notice lines and wrinkles, then as you reach your 40’s you may find your skin is not quite as tight as it used to be. Several factors are responsible for making your once-supple skin start to sag, including decreased collagen and elastin production, and environmental factors like sun damage, pollution and skin-aging free radicals. The good news is that there is something you can add to your skin care routine to fight the visible signs of aging no matter your age.

Late teens: Never too young to start

Learning about good skin care is as important as making the right choices about proper diet and lifestyle habits. Now’s the time—when the outer layer of your skin, called the epidermis, quickly replaces old cells with brand new ones—to develop good skin care habits that will last a lifetime. This begins with the best age-appropriate skin care routine that doesn’t have to be boring or take up a lot of your time.

Clarins has created the perfect balance of fruit and plant extracts for healthy-looking skin—even when you’re low on zzz’s and not eating as well as you should. The My Clarins range for ages 18 to 24, is all about removing what’s bad and giving your skin what’s good. There just isn’t a better way to do this than with Clarins’ Healthy In & Out Plant Complex that flushes out toxins and pollutants, and packs nutrients for healthy, glowing skin. The range is vegan friendly, free of phthalates, parabens and sulfates. My Clarins is luxury skincare at an affordable price!

Look out for natural plant-based ingredients like organic coconut water that feeds the skin with nutrients and alpenrose extract that flushes out toxins and pollutants—for skin that’s healthy-looking, comfortable and visibly hydrated throughout the day.

Mid 20’s: Beauty beginnings

Throughout our 20s, skin can still look fresh and tight even when we have jet lag, after a junk food-filled night of TV binge watching, or a girls' night that lasts well into the morning. That's because the body is still producing high amounts of elastin and collagen—the skin's supportive connective tissue. But there’s no time to waste in establishing your 20-something skin care routine that will help keep your complexion youthful-looking for years to come. Clarins’ Hydra-Essentiel skin care range is powered by Organic Leaf of Life extract—a super-quenching plant succulent that keeps thirsty skin super hydrated, visibly smoothes fine lines and helps to renew skin’s radiance.

Concentrate on reviving tired-looking eyes with a refreshing and hydrating cream-gel eye mask—for daily use or in case of emergency—when you’ve pulled an all-nighter and it’s important you look fresh and well-rested for that important date or job interview.

Include a serum in your skin care routine and your skin will thank you! Look out for serums that not only hydrate and refresh, but also give your skin the help it needs to fight the dehydrating effects of daily thermic shocks—those sudden temperature changes, indoor and outdoor pollutants, and environmental stress—that can leave skin looking dry and weathered. Plant-based formulas enhance your skin’s ability to retain precious moisture—leaving it visibly plump and hydrated.

30s: The Big 3-0

According to Dr. Natalie Issachar, PhD and Global Director of Research and Development at Clarins, the five major functions of your skin start to slow down when you hit your thirties—hydration, nutrition, oxygenation, regeneration, and protection. Hydration has an impact on the softness of the skin, oxygenation on its radiance and luminosity, regeneration on plumpness and elasticity, protection on premature signs of aging, and nutrition on suppleness and skin tone. Include the following steps in your 30-something skin care routine to help your skin retain its radiant and youthful appearance. Clarins’ Multi-Active skin care range contains powerful ingredients like revitalizing Teasel extract to fight fine lines, the effects of daytime stress, and lack of sleep—for 30-something skin that never lets you down—always appearing toned, rested, and refreshed.

Include an eye cream in your skin care routine that minimizes the appearance of first lines, dark circles and puffiness, so you look rested and refreshed around the clock. Look out for formulas that contain illuminating pigments that visibly lighten and brighten the eye contour.

With age, our ability to produce collagen and elastin slows. Skin becomes less supple, and wrinkles make their mark. Now’s the time to step up nourishment and hydration with a powerful age control serum packed with potent plant extracts to effectively target lines and wrinkles, visibly even out skin tone and help boost radiance.

Day creams that incorporate a broad spectrum sunscreen target fine lines, while also helping to fight the visible signs of aging that can result from sun exposure. Opt for a night skin care routine that minimizes the visible effects of late nights and interrupted sleep so you wake up to visibly smooth, toned skin, even when you’re not getting your beauty sleep.

40s: Still Flawless

Over time, nutritional deficiencies, stress and pollutants can take their toll—resulting in visible signs of skin aging. The skin’s deepest layers begin to lose collagen—a connective protein that provides strength and flexibility—making it weaker and more vulnerable to dehydration. Your skin’s outermost layer, which contains protein and pigments, becomes increasingly vulnerable to wrinkles and dryness.

Include an eye cream in your skin care routine that minimizes the appearance of first lines, dark circles and puffiness, so you look rested and refreshed around the clock. Look out for formulas that contain illuminating pigments that visibly lighten and brighten the eye contour.

Now is the time to use skin-firming formulas in your 40-something skin care routine that not only moisturize, but visibly firm, lift and fight wrinkles—for skin that appears smoother and more renewed day after day. Clarins’ Extra-Firming skin care range is infused with Kangaroo Flower—an age-defying plant extract that visibly lifts to minimize the look of wrinkles.

An important part of a skin care routine in your 40s is a hardworking eye balm that reduces the appearance of wrinkles, dark circles, and puffiness for youthful, brighter-looking eyes. Choose products that use plant-based science to create potent blends—like Albizia extract, Caffeine and Horse Chestnut escin to target dark circles, puffiness, and signs of fatigue caused by a busy lifestyle.

If you aren’t already familiar with the benefits of serum, now’s the time to include a power lift serum in your skin care routine that visibly firms, lifts and tightens—helping to redefine the appearance of facial contours. Innovative formulas concentrated with the latest advancements in plant science—potent Kangaroo Flower and Mitracarpus extracts—visibly firm, lift and smooth the look of wrinkles and skin slackening, while White Lupine extract—a plant discovery and ingredient—visibly tightens skin for a more youthful look and skin that appears firm even at 40.

While you sleep, your skin’s regenerative powers kick into high gear—replacing damaged or dead cells with new ones. But by age 40, no matter how much beauty sleep you get, cellular regeneration starts to slow, and signs of aging set in. That’s why skin needs a targeted anti-aging Extra-Firming cream to pick up the slack and visibly firm and lift—for skin that appears regenerated, firmer and tighter.

50 plus: Classic Beauty

According to Dr. Nathalie Issachar, PhD and Global Director of Research and Development at Clarins, approximately 75% of visible signs of skin aging are caused by harsh environmental factors, like sun and pollution. Only 25% are genetic. But there are ways to get back your skin’s appearance of youthful vitality. After 60 skin can become weakened by hormonal changes linked to the aging process. Using the best anti-aging creams as part of a considered skin care routine can help visibly reduce lines and wrinkles. The best 50-plus anti aging skin care routine incorporates plant-based formulas for visibly plumped, moisturized, radiant-looking skin.

Clarins’ Super Restorative skin care range contains replenishing Harungana extract that helps visibly restore skin’s density and vitality, while powerful Montpellier rock-rose unifies the complexion—night after night, skin's density is visibly replenished, and the skin appears radiant and youthful-looking.

Look out for eye concentrates that put the power of plants to work for your skin—Organic Harungana acts on visible signs of skin-aging, deep wrinkles, crow's feet, puffiness, and dark circles. A powerful anti-aging serum as part of your daily skin care routine will help to replenish, illuminate, and visibly define your facial contours.

You can return visible elasticity to mature skin weakened by age-related hormonal changes with a day cream that intensively hydrates and helps to restore skin’s youthful appearance. Your night skin care routine should concentrate on delivering replenishment to skin, night after night, so the complexion is visibly lifted, nourished, moisturized, and radiant-looking by morning.

Look out for an age spot-correcting night moisturizer that helps to visibly unify the complexion with Organic Montpellier Rose, while fighting visible signs of skin aging linked to natural hormonal changes. Night after night, your skin’s density is visibly replenished, and wrinkles are visibly reduced. Rest assured, your skin appears radiant and more youthful by morning and you’re ready to face the day!

As the saying goes—youth is the gift of nature, but age is a work of art. With the best age-appropriate beauty routine, you can give your skin all the help it needs to age beautifully—from your gorgeous teens all the way to gloriously mature skin.