The name "Helianthus" from the Greek "helios" (sun) and "anthos" (flower) is derived from Greek mythology. According to legend, a young mortal, Clytie, falls in love with the god Helios and dies from love by constantly watching him. Moved by her plight, Helios turns her into a plant whose flower head follows the movement of the sun throughout the day.
In cosmetics, Sunflower is used in many ways. Organic Sunflower oil, which comes from the seeds, has nourishing properties. Sunflower extract soothes. Sunflower auxins, the substances present in the stem, have firming and toning benefits.