How to apply face serum

Supercharge your beauty routine.

27 sec. application

Clarins has a targeted serum for every concern: age control, deep wrinkles, firming, hydration, dark spots, contouring, mattifying, brightening and sensitivity. Just a few drops is all it takes to power-up your beauty routine—prepping your skin for perfection.

  • Boosts the efficiency of day and night creams.
  • Revives radiance.
  • Clarins +
  • Before applying your serum, cup both hands over your face for a moment of pure relaxation.
  • Using both hands, distribute the product evenly over your entire face to help protect it from skin-aging pollutants and other external stressors.
  • Clarins’ exclusive Draining Pressure Method helps enhance circulation to promote skin radiance.

Fend off skin-aging free radicals

  • 1


    Bring serum to skin temperature by warming between palms, so that your skin accepts it instantly.
    3 seconds

  • 2


    Use the natural weight of your hands to distribute the product evenly over your face and neck.
    8 seconds

  • 3


    Use Clarins’ Draining Pressure Method to enhance circulation, revive radiance and promote healthy looking skin. Repeat: 3 times on the cheeks, 3 times on the forehead, 5 times on the neck and décolleté.
    16 seconds

    Our Expert’s Tip

    Use the Draining Pressure Method at the right pace: quickly in the morning to kick-start your day; more slowly at night before going to sleep.

    Denise Barthe, International Training Director