10 Reasons to Trust Clarins


No.1 70+ years of expertise

Clarins celebrates seven decades of heritage, innovation, and commitment to passing on a more beautiful world.

From the very beginning, when Clarins was founded in 1954, our nature-inspired approach to beauty and spa expertise set us apart. Today, we're proud to honor our unique heritage, while continuing to look forward to the beauty creations of tomorrow.

Here's to 70 years of beautiful innovation, beautiful sharing, and beautiful engagement.

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No.2 A very French approach to beauty

Since its founding in 1954, Clarins has passed on its passion for beauty from one generation to the next. From our iconic Lip Comfort Oil to bestselling* Beauty Flash Balm, Clarins has remained synonymous with authentic French beauty, championing desires to feel and look their best at every age.

Inspired by plant science, and committed to reducing our impact on the planet, Clarins continues to design and produce its products in France and remains faithful to its original philosophy—listening to truly understand their needs, and developing highly effective, first-ever, plant-based skincare.


No.3 A family affair

Above all, Clarins is the story of a French family. It all began in Paris when Jacques Courtin-Clarins opened his first Clarins Institute with the pioneering belief that well-being and happiness were inextricably linked to beauty—a daring holistic vision that would go on to change the face of French skincare. Today, the Courtin-Clarins family continues to lead the brand with passion and determination, honoring the heritage of France's most-loved prestige beauty brand, while looking resolutely toward the future.

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Jenna Courtin, Clarins Brand Ambassador, Olivier Courtin, Managing Director, Claire Courtin, Virginie Courtin, Managing Director, Christian Courtin, Prisca Courtin, Chairman of the Supervisory Board.

No.4 Powered by plants

At Clarins, we're proud to prioritize ingredients of natural origin whenever possible. We use over 250 pure plant extracts in our formulas, all carefully selected by our researchers for their effectiveness and sensoriality. Our commitment to discovering the most powerful plant ingredients—and developing innovative, luxurious formulas—makes Clarins the leading European prestige skincare brand *

*Source: NPD BeautyTrends®, Europe 5 (France, Germany, UK, Italy, Spain), Selective distribution (products sold in Perfumeries and Department Stores), Luxury brands, sales in value (€), over the period January 2022 to December 2022. DISCOVER MORE
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No.5 Responsible sourcing

As pioneers of responsible development, we work to protect biodiversity, reduce our ecological footprint, and advance indigenous communities through fair trade partnerships—creating new jobs, supporting local economies, sharing knowledge, and building community centers and schools.


No.6 Scientifically proven

With 1 Double Serum sold every 4.5 seconds worldwide,* Clarins has made bold innovation its signature. From pioneering formulas that are constantly being reinvented, to bestsellers that stand the test of time, Clarins creates problem-solving products that deliver real results.

*Amongst Clarins Products. Internal Clarins sales & data – Worldwide, Double Serum range, 2023

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No.7 Clarins cares

Since we opened our doors in 1954, Clarins has been conscious of our environmental impact, and as we have grown we have become more and more focused on reducing it to safeguard the planet for future generations. As part of our commitment to making a positive impact on people and the planet, we are proud to support the local communities that harvest our ingredients, take action around the world to promote health and well-being for all, and purchase our raw materials sustainably, in accordance with fair trade practices.


No.8 The Clarins Touch

From our very first Institute, founded in Paris in 1954, to today’s international network of Clarins Skin Spas, our professional approach to skincare goes hand-in-hand with exclusive Application Methods for face and body—expert gestures that boost the efficacy of our formula’s luxurious textures for an uplifting spa experience that balances the skin, melts away stress, and promotes a total feeling of well-being.

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No.9 Expert Services

From personalized in-store appointments, to live chat consultations with Clarins Beauty Experts, your customized beauty routine is just minutes away. Try out this season's must-have makeup with our Virtual Try On Service, discover expert tutorials and exclusive Application Methods, and schedule automatic delivery of your favorite Clarins products with our Auto-Replenishment Service.

Discover our Online Advantages Discover our Beauty Services

No.10 Made by Clarins, for you

At Clarins, we believe our products are our best beauty ambassadors—and our customers, our most important partners. From exclusive previews of our latest skincare and makeup collections, to our generous rewards and loyalty program, we're proud to put you at the heart of everything we do. With every order, rediscover your favorite Clarins icons, or explore our newest creations with your choice of 3 complimentary samples. More beauty to you!