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70 years of innovation

In 2024, Clarins celebrates 70 years of groundbreaking French beauty, featuring formulas powered by nature's most effective ingredients.

From generation to generation, our iconic products have adorned dressing tables and bathroom vanities around the world.

Here's to seven decades of beautiful innovation, beautiful sharing, and beautiful engagement.

Chapter 1 Chapter 2 Chapter 3 Chapter 4

From our iconic products to the Clarins Institute, discover what has made us unique for the past seventy years.

Chapter 1

A family affair

Discover the story of a French family with a revolutionary vision: that beauty should be seen, felt and lived.

Made in France

In 1954, Jacques Courtin-Clarins opened the first Clarins Institute in the heart of Paris.

Seven decades later, Clarins continues to be led by the Courtin-Clarins family, remaining true to its founder's belief: that nature holds the secret to lifelong beauty for all.

Pioneering savoir-faire

Our skilled Beauty Experts practice exclusive Application Methods that boost the performances of our skincare formulas—

a unique heritage born in the Clarins Institute, and handed down through the generations.

Today, Clarins’ spa expertise remains unrivaled, with more than 200 Institutes around the world.

Discover the Clarins Spa

Chapter 2

Innovation, then and now

From the very beginning, when Clarins was founded in 1954, our innovative formulas and holistic approach to wellness set us apart.

1965: L'Huile Tonic

A body treatment oil made with 100% plant extracts, an aromatic blend that tones skin and invigorates the senses. Beauty legend and bestseller,^* Tonic Body Treatment Oil distills skincare expertise into each sensorial drop.

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1978: Extra-Firming

Age-defying day and night creams—powered by Kangaroo Flower extract—that visibly firm, lift and fight wrinkles. With more than 40 years of firming expertise, our Extra-Firming formulas leave skin looking soft, smooth, radiant, and more renewed day after day.

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1985: Double Serum

Clarins’ #1 Bestselling Serum,^* with a unique double formula, is the ultimate symbol of Clarins’ promise of excellence and innovation. Powered by 21 potent plant extracts to addresses all visible signs of aging, Double Serum has such a devoted following, 1 is sold every 4.5 seconds^** worldwide. Perfect for all ages, all ethnicities, all skin types—even sensitive skin.

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1987: Eau Dynamisante

The first treatment fragrance from Clarins—Eau Dynamisante hydrates, softens, revitalizes, and tones while energizing the senses with the aromatic essences of pure plant extracts. An uplifting sensory experience, this iconic formula remains one of the most celebrated skin care fragrances.

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2015: Lip Comfort Oil

Our iconic lip oils nourish, comfort and visibly plump, while providing a protective shield of high-shining color. The perfect combination of color and care, 1 is one sold every 20 seconds,* worldwide.

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Chapter 3

Here’s to a beautiful future

At Clarins, we're proud of our past, but we're always looking to the future.

Sourced with care

As pioneers of responsible beauty, from our earliest days, Clarins has championed the sustainable sourcing of the plant ingredients that go into our products.

Sustainable sourcing at Clarins

Responsible beauty

Clarins is proud to support local communities, work diligently to reduce our impact on the environment, and encourage actions for the protection of biodiversity.

Our sustainable commitments