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How do I choose an anti-aging cream?

From our anti-aging serums, anti-wrinkle creams, and the best eye creams for wrinkles…to balancing face oils, and age-defying lotions—each product is packed with potent plant extracts from around the globe to leave your skin deeply hydrated and protected from the elements while reducing the appearance of fine lines, wrinkles, and fatigue.

Pollution, sun, stress, and exposure to harsh environmental influences

—including UV rays, temperature swings, indoor heating, air-conditioning, and blue lights from electronics—all contribute to premature signs of aging, marking the passage of time in the form of forehead furrows, wrinkles, age‑related dark spots, and fine lines around lips and eyes.

For women 30+, Clarins has the best anti-aging creams and targeted skincare routines for beautiful skin at any age—whether your concern is first lines or dehydration, it’s never too early, or too late, to start.

01 Which is the best anti-aging cream for early lines and wrinkles?

They’re here! In our 30s, the effects of hectic days, late nights, fatigue, and lack of sleep finally catch up with the skin in the form of first lines and wrinkles. Fear not—Clarins’ radiance-making Multi-Active skincare line fights fine lines and the effects of daytime stress, so skin glows.

Powered by encapsulated Wild Teasel extract, Multi-Active formulas deliver targeted revitalizing and anti-aging action directly to where skin needs it the most, to visibly minimize fine lines and boost radiance.

Multi-Active Day SPF 20 visibly smoothes, tones and de-stresses skin with line-fighting Myrothamnus extract—while helping to decrease risk of early skin aging from sun exposure. Multi-Active Night revitalizes, nourishes and tones with Organic California Poppy extract, so you wake up to skin that is visibly smoother, more radiant and revived.

Complete your skincare routine with Multi-Active Eye. This must-have treatment keeps eyes looking younger, fresher, and brighter by visibly reducing the appearance of first lines, wrinkles, and signs of fatigue…including dark circles and puffiness.

Clarins Expert Tip: Power up your skincare routine with Double Serum. Applied before your Multi-Active face treatments, this potent, plant-packed formula will make your day and night creams work even harder, with results you can see after just one week.*

02 What are the best anti-wrinkle creams for women in their 40s?

By age 40, skin begins to lose its elasticity and firmness—resulting in wrinkles, slackening, frown lines, crow’s feet, puffiness, and dark circles

The anti-wrinkle creams in Clarins’ Extra-Firming expert skincare line work 24/7 to visibly firm, lift, and fight wrinkles with age-defying results—visibly reducing these telltale signs of aging.

New Extra-Firming Energy is a 2‑in‑1, radiance-boosting and visibly firming day cream formulated with Clarins’ glow-boosting complex of energizing superfruits—including radiance-reviving Acerola seed + Organic Goji Berry, and skin-enhancing Paprika extract. Extra-Firming Day and Extra-Firming Day SPF 15’s silky textures leave skin looking smooth, firm, radiant and renewed day after day. All three are powered by wrinkle-fighting Kangaroo Flower extract. Extra-Firming night cream—with age-defying hydrated silica of Moonstone extract—visibly firms, tones, and leaves skin radiant and supple by morning.

Clarins Expert Tip: To maximize the effectiveness of Extra-Firming Day and Night, begin your routine with Extra-Firming Phyto-Serum—a power lift anti-wrinkle serum that visibly firms, lifts, and tightens slackened skin to help redefine facial contours…with results you can see after the first use. Warm the product between your palms to bring it to body temperature. Place hands over your entire face to distribute the serum evenly. Use light pressing motions to enhance circulation and boost skin’s radiance.

03 How to firm skin after age 50?

By the time we’re in our 50s, no matter how young at heart, natural hormonal changes related to aging and menopause can compromise skin leading to a loss of density and slackening

Skin needs Clarins replenishing expertise to fight back. Our Super-Restorative hydrating and nourishing skincare collection for face and eyes contains age-fighting plant extracts that defy deep wrinkles, age spots, and loss of elasticity—and are the best skincare products for women in their 50s. Powered by Organic Harungana extract, purchased through a fair trade agreement, our Super Restorative Day and Night Creams deliver complete replenishing action and anti-wrinkle expertise to restore healthy-looking vitality to mature skin. For skin that has lost its youthful glow, Clarins has Super Restorative Rose Radiance Cream, a 3-in-1, pink-tinted moisturizer—formulated with Clarins’ Universal Radiance Complex—that smoothes, boosts luminosity, and evens skin tone to reveal a natural-looking, rosy glow instantly. Total Eye Lift’s award-winning, all-in-one, anti-aging eye care formula targets wrinkles, crow’s feet, dark circles, and puffiness for a visible eye lift in 60 seconds flat*—the best eye cream for wrinkles out there.

Boost your anti-aging results by starting your skincare routine with Super Restorative Remodelling Serum. This unprecedented anti-aging serum targets facial volume, lines, deep wrinkles, slackening and age spots. Visibly lifts and helps define facial contours, promoting a youthful-looking appearance.

04 What are the best skincare products for skin 60+?

As skin matures, three aspects of a youthful-looking complexion begin to fade: luminosity, an even skin tone, and a healthy-looking rosy glow

With the passage of time, the skin’s micro-nutrient network—the system that delivers the nutrients that maintain its youthfulness—begins to weaken and slow down, leaving skin undernourished. The result: dullness, deep wrinkles, dark spots…and dry, fragile, sometimes sallow skin.

Clarins’ exceptional Nutri-Lumière skincare line—including Day and Night Creams, a Day Lotion, and Treatment Essence
—is the product of Clarins' nutrition expertise, a new advancement in plant science that began with our recent discovery of the nutrient-rich Horse Chestnut tree, known for its incredible longevity, strength, and resistance…even under extreme environmental conditions. Our exclusive Vitality Duo combines two potent parts of the plant—the Organic flower extract + the active fruit molecule, escin—to deeply nourish and restore skin’s natural resilience, vitality, and luminosity. The benefits of these plant-derived ingredients—combined with super-quenching Organic Leaf of Life—kick-start skin’s natural hydration process, leaving it smooth, nourished, radiant and youthful looking.

05 How to make the best anti-aging creams work even better?

Starting at age 30, enhance the action of your anti-aging creams with Double Serum—Clarins' #1 bestselling anti-aging serum.**

This iconic, age-defying formula contains 21 potent plant extracts—including concentrated Turmeric—to visibly firm, smooth and enhance skin’s radiance after 7 days.***

Inspired by the dual water and oil nature of the skin, the dual-chamber bottle houses the perfect ratio of water‑soluble (hydric) and oil‑soluble (lipidic) ingredients, to mimic the skin’s natural hydrolipidic film. Once dispensed, the two concentrates combine into one powerful serum that has a perfect affinity with the skin—optimizing the performance of its 5 vital functions: hydration, nutrition, oxygenation, regeneration, and protection to effectively target all visible signs of skin aging.

Organic Leaf of Life extract encourages the skin’s natural hydration. A blend of Organic Banana, Teasel, and Organic Oat visibly firms, lifts, and fights fine lines and wrinkles. Quinoa extract supports the skin’s natural barrier.

Just a few drops of Double Serum applied to clean skin, boosts the performance of the Multi-Active, Extra-Firming, Super Restorative or Nutri-Lumière day and night creams to follow
—the best face serum for women of all ages, all ethnicities, all skin types… even the most sensitive.

06 What’s the best way to apply anti-aging creams?

For more than 65 years, the Clarins Laboratories have been creating the world’s most advanced, plant-based, anti-aging skincare—formulas that are even more effective when applied using our exclusive professional application methods.

To learn the techniques developed by our Beauty Experts, visit any Clarins counter for a free 10-minute lesson. You’ll discover products that were developed for your skin’s exact needs, and experience spa-inspired draining pressure massage methods that will maximize the efficacy of the formulas—easy, expert movements to repeat at home. Or master the methods by visiting our Beauty School at Clarins.com.

07 What’s the best skincare routine for a healthy-looking complexion at any age?

Choose your anti-wrinkle creams according to your age and skin type

Clarins offers a wide range of targeted, plant-powered formulas for normal, combination, oily, dry, or very dry skin. Our day and night creams are infused with extracts, and bring comfort to even the most sensitive skin with luxurious, moisture-rich textures.

Apply one of Clarins’ refreshing, plant-based toning lotions, or a special serum, to enhance the performance of your moisturizer. For a journey of the senses, treat yourself to the skin-loving benefits of a Clarins facial oil. Formulated with 100% plant extracts, these concentrated formulas deliver all the essential ingredients for healthy-looking skin—revitalizing and rebalancing complexions that are dry, dehydrated, oily or combination. No skincare routine is complete without caring for the fragile area around the eyes. Clarins’ gentle eye treatments target wrinkles, dark circles, and puffiness to restore a bright-eyed, youthful look.

Clarins Expert Tip: For glowing skin, always apply your skincare to a clean face—free of makeup, impurities, and pore-clogging debris. Slough off dry, dead skin cells once or twice a week with a scrub or exfoliant specially made for the face. Follow with a face mask to maximize the hydrating and anti-aging benefits of your anti-wrinkle cream—Extra-Firming Mask, V-Facial Intensive Mask, SOS Comfort Nourishing Mask, SOS Hydra-Refreshing Hydration Mask, SOS Pure Rebalancing Mask, or Super Restorative Instant Lift Serum Mask—and reveal soft, supple skin…glowing with renewed vitality and the healthy look of youth.

*For 80% of women - Satisfaction test - reported by 110 women - 60 seconds after the first application.

**Double Serum range - Clarins internal sales data Jan-Dec 2019

***Satisfaction test - 362 women - 7 days.